The global sugar-free food and beverage market is projected to grow at a CAGR of 9.36% during( 2020 - 2025).
The American Heart Association recommends no more than six teaspoons of added sugar a day for women to be safe from diabetes and obesity. The increasing demand for low-calorie beverages and the associated cost-cutting advantage of using sugar substitutes is perhaps considered to be the foremost reason for the growth of the sugar-free foods and beverages market.
Dairy-free, lactose-free, gluten-free, and sugar-free are the most common free-from claims that appear on the products.
The Global Sugar-Free Food and Beverage Market is Dominated by North America
8% of new products in 2018 featured a sugar reduction claim with claims ‘no added sugar’ being the most prominent accounting for 42% of all sugar-related claims, ahead of sugar-free(36%) and low sugar (27%).
Many countries and regions have increased sugar reduction to levels mandated by the state,and gradually formulated and promulgated taxation policies for food in the sugar field.
The New Zealand Coca-Cola Company announced a goal to reduce the sugar content in its beverages by 20% by 2025, including Sprite, Fanta, Powerade and other products.
Advocate reducing the intake of sugary beverages (SSB) in Australia, reducing sugar by 10% by 2020, and by 20% by 2025.
Malaysian beverage giant F&N announced that it will re-adjust approximately 70% of the company's products to reduce the amount of sugar.
Thailand, Sri Lanka, Malaysia, the Philippines and Brunei have levied sugary beverage (SSB) taxes, while many countries including Vietnam, Australia, New Zealand and Singapore will also start similar taxes.
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