The British Government announced that it restricts high-fat and high-sugar food advertisements to deal with the growing obesity problem

On July 27, in a "Better Health" campaign, the British government announced that it would ban advertisements for high-fat, high-sugar, and high-salt foods on the TV and  Internet before 9pm in order to cope with increasing obesity problem. At the same time, it will end the buy-one-get-one-free promotion of sugary foods, and require  to use calorie labels in stores and restaurants products.
 
Prime Minister Boris Johnson said in a statement: "It is difficult to lose weight, but we can all be healthier after with a few changes.Since recovering from the Coronavirus, I have been steadily improving my health level."
 
Health Minister Matt Hancock said, “Obesity increases the risk of serious illness and death caused by the Coronavirus. Therefore,we need to take action against obesity to protect the British National Health Service (NHS) and Improve people’s health."
 
In a series of measures to tackle obesity, the government will enact legislation to restrict the promotion of fat and high sugar products,including "buy-one-get-one-free" promotion, and prohibit stores from displaying unhealthy food in important areas such as checkout and store entrances.
 
Some large catering companies, such as McDonald's and JD Wetherspoon, have added calories to their menus. The calorie content highlighted on the label can measure the health of the product and help consumers understand what is contained in the food they buy and make the right choice.
 
What can soluble dietary fiber (Polydextrose) do?
 
1. Low-calorie: 1kcal/g, the ideal ingredient for developing low-calorie health food, replacing sucrose can effectively reduce the effect of postprandial glycemic.
2. Mild taste and is used in combination with sweeteners to cover up the "bad taste" in high-intensity sweeteners to develop low-sugar or sugar-free foods.
3. Simulated fat: Dietary fiber combines with water to form a "gel structure", which has a similar taste to fat, and develops low-fat or fat-free foods.
4. Can use dietary fiber function claim on the packaging.
 
The demand of low-sugar, low-fat and high-fiber foods and beverages continues to rise in the market. Optimizing products is an inevitable trend in the future.